Nazid Impact Food
Fair Employment for Arab-Bedouin Women and Men
DATE OF INITIAL INVESTMENT
Catering business providing healthy meals to schools and businesses across Israel while providing Fair Employment to Bedouin men and women
Bedouins are a subgroup within the Arab demographic in the State of Israel, with cultural, historical and social uniqueness. Bedouin settlements in the Negev are amongst the most deprived areas in Israel (socio-economic cluster 1). The average wages for employees from the Bedouin society is less than half of the Israeli average while unemployment level is extremely high. Bedouin women rarely engage in the job market, and those who do face many challenges related to transportation, work environment, unfair benefits and salaries as well as other cultural barriers.
Founded in 2011 by leading Bedouin entrepreneur Ibrahim Nsassra , Nazid Impact Food is a food-industry business operating from a production facility in Idan HaNegev Industrial Park, Rahat, Israel. The company’s main business is a school meal catering, providing warm meals primarily to Arab schools and pre-school children as well as to independent municipalities, with plans to expand into other regions and food categories in Israel. Nazid has top quality ranking enabling the company to gain significant market share. Its factory is equipped with best in class technology and operates under highest quality standards.
Nazid Impact Food was established with the goal of bringing change to the Negev’s Bedouin society. Nazid’s core impact thesis is improvement in Bedouin families’ income, financial stability and welfare through Fair Employment, specifically for women. The company aims to integrate Bedouin women into the employment cycle and assist them in developing personal and financial independence. It does so by providing a workplace environment specifically adapted for Bedouin women and implementing complementary facets of fair employment, namely; fair wages and benefits, ethics and equality, development and empowerment and cultural sensitivity.